Silver Star Mercedes Benz Showroom Launch at Somajiguda

Mercedes-Benz inaugurates its second luxury car dealership in Hyderabad, continues its strategic network expansion in key markets

Silver Star delivered 30 Mercedes-Benz cars on its inaugural day
• Silver Star is Mercedes-Benz’s new dealership in Hyderabad, and the brand’s 5thoutlet across Andhra Pradesh & Telangana
• Silver Star boasts of the first fully air conditioned active reception bay in India
• Cumulative investment of over INR 37 crores | Total spread of 70,000 sq. ft. for both the outlets (showroom and workshop) | 90 professionally trained staff of Silver Star to ensure the renowned Mercedes-Benz brand experience and hassle free vehicle ownership experience
• The luxury car dealership is strategically located in the posh Banjara Hills locality
• The showroom has a 11 car display| The workshop has 27productive and support bays that can service 6000 cars in a year The entire showroom and workshop were constructed within span of 18 months
• Mercedes-Benz will launch 12 new models and 10 new outlets pursuing the ’Winning’ strategy in India, aiming at winning the hearts and minds of customers
• This is Mercedes-Benz’s 87thoutlet spread across 40 cities, making it the densest network in the country for any luxury car brand

Hyderabad: India’s largest luxury carmaker Mercedes-Benz today further strengthened its presence in Andhra Pradesh and Telangana by inaugurating a state-of-the-art dealership in the key Hyderabad market. Silver Star, the latest luxury destination in Hyderabad boasts of having the largest single floor showroom across Andhra Pradesh and Telangana. And is located in the posh locality of Banjara Hills. The luxurious showroom was inaugurated by Mr.Roland Folger, Managing Director & CEO, Mercedes-Benz India and Mr. Amith Reddy, Principal Owner, Silver Star.

Speaking on the occasion, Roland Folger, Managing Director & CEO, Mercedes-Benz India said, “The Southern market remains one of the strong growth drivers for Mercedes-Benz nationally, and we are satisfied with the steady demand for the brand in this important market. Silver Star is our second dealership in Hyderabad and with its inaugurations will further strengthen our foothold in this burgeoning luxury car market. Strategic network expansion comprising introduction into new markets and expanding our presence in existing market, remains a key pillar of our growth story in India. The inauguration of Silver Star is a strategic direction towards accelerating our growth pace in this market. It is a matter of privilege to have found a trusted partner in Silver Star that understands our brand philosophy and has invested in this luxurious venture.”

Mr. Folger further added, “We want to provide an unparalleled luxury experience to our discerning customers and world-class luxury destinations like Silver Star that reaffirms our philosophy of offering the ‘Best or Nothing’. We want to constantly engage with our patrons by offering them our fascinating products, world-class retail infrastructure and uncompromised service experience. We are confident that Silver Star will make the entire Mercedes-Benz ownership experience, a memorable one for our customers, brand enthusiasts and add to the brand’s strong presence in Hyderabad.”